Category: Uncategorized

When you watch science fiction of yesteryear, it’s easy to laugh at what people imagined the future would be like, or to feel a bit indignant about what we wish we had—hoverboards, anyone? While we may not have flying cars or cities in the sky, we do have something pretty incredible: supercomputers that we carry…

The two platforms are often positioned as competitors but the truth is more otherwise. Maybe it’s difficult to know which advertising is right for your business but when it comes to the primary difference between Google AdWords and Facebook Ads we can distinguish this: AdWords helps you find new customers, while Facebook helps new customers find…

It is safe to say that Google has done a lot to mould the internet as we know it. Their rules for how to rank websites on search results has led to the booming industry of search engine optimization. They have control over YouTube, the largest video repository openly available to anyone for free. Of…

According to a longitudinal study conducted by Stanford University, over 70% of relationships end within their first year. Anyone who has spent much time on the dating scene probably isn’t too surprised by this statistic, but what really stands out from the study is how quickly those breakup rates decline as the years go on….

Google is releasing a broad core algorithm update on June 2, 2021. This will be followed by another core update in July. Google originally intended to pack more into the update, but couldn’t get everything ready in time. That’s the reason for releasing two core updates one month after another. It’s exceedingly rare for Google…

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is often times the first thing…

Your website is your virtual sales tool – always on and providing users with all the information they might be looking for regarding your business. If any of this information is wrong, or if your website can’t be reached, you could be losing out on revenue. On the other end, if your website has too…

One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers. Blogging is an inexpensive way for small businesses to drive…

SEO stands for Search Engine Optimization. It is the process of improving a website for search engines so it ranks higher in search results. The higher a page is in ranking the more visible it becomes to potential visitors. Approximately 30% of all visitors click the first result, 15% click the second and 10% the third…