Google’s ranking algorithm is a rapidly changing environment. In fact, it changes approximately 500 to 600 times a year! These changes require website owners to constantly stay updated with the search engine giant’s trends. Here are some tips on keeping Google happy in 2021:
- Original and unique content
Google loves original content. If you want to attract users from Google searches, it is important for your website to have original, interesting content. High quality content improves your Google ranking and attracts more users. Hence, you should publish original and unique content on your website on a regular basis.
It’s a good idea to hire expert professional content writers who stay up to update with the latest industry trends.
- Engaging content
Publishing original and engaging content is the first step in impressing Google, but that’s not quite enough. Your content needs to stand out from the crowd. It should be interesting and engaging. If your business is a new start-up, you can use social media platform like Facebook, Twitter, etc. to share your content out to a wider audience.
- Good titles and descriptions
SEO is all about having good page titles and descriptions. Make sure that you have unique titles and descriptions for each page of your website. There is no need to keyword stuff the titles and descriptions, in fact, this can actually harm your SEO ranking. If you target local customers, you should use titles and descriptions for local SEO.
- Focus on on-page SEO
You should optimize your website for search engines. On-page SEO is very important for making your website rank higher in Google and other search engines. These include things such as long-tailed phrases that people might search for. Correct on-page SEO can ensure that the foundation of your website is in good shape.
- Do not violate Google webmaster guidelines
You need to be aware of the basics so that you do not violate Google webmaster guidelines. If you violate the guidelines, you would not be able to get more traffic and faster results. If you want to get good rankings, you should stay updated with the latest Google webmaster updates and guidelines.
- Keep your website fresh
We all know that Google loves fresh content and up-to-date websites. You should keep adding fresh content to your website to make it stand out from the crowd. It is important for you to add high quality content on your website from time to time.
- Promote your website on social media
No one can deny the fact that social media is the most effective platforms to make the website rank higher. You should use the power of social media networks to reach a larger audience.
There’s no denying that there is a fair amount of work involved in keeping up with all of this on a monthly basis. That’s where we step in! Our highly skilled content and SEO teams can assist with our monthly website checklist. Contact us to find out more!
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